Red Roof

Building sustainable ecosystems for creatives

Red Roof Group is a creative enterprise dedicated to helping creatives build sustainable careers, ventures and lasting cultural value through music, publishing, consultancy, learning, production and investment.

The control room at Red Roof Studios, Singapore

Red Roof Studios, Singapore, 2012–2020

Exceptional creative work deserves equally exceptional business thinking.

Our six businesses are built to feed one another. Every project we take on produces three things, and each pillar turns one of them into value the others can use.

Intellectual property

Records and Productions make the work. Publishing and Investments make it pay.

Talent

Artists, writers and producers grow with us, and bring the next generation in behind them.

Know-how

Consultancy and Learning turn what we have learned into income and new talent. The returns fund the next cycle.

Six pillars, one enterprise

Each business stands on its own and strengthens the others.

  • RED ROOFRecords

    The label where it began in 2012. A home for Singaporean and regional artistry, and a catalogue built to last.

    Red Roof Records artists, 2018

  • RED ROOFPublishing

    Looking after songs and the people who write them, so the work keeps earning for years after release.

    A shelf of CDs from the catalogue

  • RED ROOFConsultancy

    Strategy for artists, institutions and brands, drawn from two decades of building careers and labels across Asia.

    Ruth Ling with partners at an artist launch in Singapore

  • RED ROOFLearning

    Programmes that give creatives the business foundations to turn their craft into a lasting practice.

    Participants of the IGNITE Mentorship programme

  • RED ROOFProductions

    Albums, performances and projects made with care, from the first arrangement to the final stage.

    The artists of Sing Love, the SG50 album

  • RED ROOFInvestments

    Patient capital for creative ventures, where we share the risk and the upside over the long term.

    Abstract concrete architecture
Ruth Ling, founder of Red Roof Group

It started with one musician and a problem she had lived.

Ruth Ling is a Berklee-trained pianist, arranger and producer who toured the world's stages with Stefanie Sun and others, and was recognised with the NAC Young Artist Award and the COMPASS Artistic Excellence Award. She kept meeting Singaporean artists with real talent but no business scaffolding to make a career last.

In 2012 she started Red Roof Records to give local artistry a proper home and a route out to the world, producing work such as the SG50 album Sing Love. Over the next decade she led A&R and label operations in Greater China with Universal Music and RCA, working across Boston, London, Hong Kong, Beijing, Shanghai and Singapore.

Red Roof grew with her, from a record label into a creative enterprise designed to outlast any single release, or founder.

Ruth Ling, Founder

What we hold to

  • Craft before attention.
  • Systems before shortcuts.
  • Long-term before short-term.
  • People before ego.
  • Legacy through sustainability.

How we work with partners

We work with a small number of partners at a time, and we work with them for the long term. Whether you are an artist, an institution, a brand or an investor, the shape is the same: we bring the systems, the craft and the network; you bring the ambition and the mandate.

We are comfortable sharing risk, IP and upside where the alignment is real, and we would rather say no early than over-promise.

Start a conversation

Tell us a little about who you are and what you are building. We read every message.

Or write to hello@redroofgroup.com